Team
MARTY FETTIG
Chief Director
Marty has a 30-year history within the spirits industry with experience within both the supplier and distributor tiers. Marty is a former VP Marketing at both SKYY Spirits and Breakthru Beverage and has worked with hundreds of brands both domestic and international. He is an accomplished, insightful marketing executive with a proven track record of building brands, developing successful new products and designing high impact marketing campaigns that drive revenue growth. Marty has the ability to transform an under-performing brand into a lucrative trendsetter.
DEREK FETTIG
Financial Director
Derek has extensive financial and analytical experience with both suppliers and distributors. He worked in the Finance Department at Breakthru Beverage, building and managing sales and key brand analysis. Since then, he has worked with suppliers to ensure they are meeting industry standards in COGS, GP%, Budgets (Programming, Incentives, and Advertising), sales goals, and key metrics. Additionally, he works on his client’s behalf to understand the sales universe through market segmentation. He designs sales and POD goals that are tied to incentives with monthly analytics and reporting, provided to both clients and distributors.
ALEX VERE NICOLL
Marketing Director
Alex has been working in digital branding and marketing for over 18 years. He’s experienced in building brands and developing long-term marketing strategies. Through co-founding another digital marketing agency, Alex has worked with hundreds of clients in virtually every marketing medium available and has grown and overseen budgets as large as $50MM. From driving brand awareness through paid online ads to developing a content strategy to communicate a brand’s story, he makes brands get noticed.
ADAM SCHEID
Creative Director
Adam is our creative muscle and has over a decade of experience in the design and creation of brands. He’s a talented designer and developer who excels at making brands look beautiful. From spirit labels to distillery websites, when Adam is directing the creative process, things always run smoothly and look magnificent. He co-founded a branding and marketing agency from the ground up and is very experienced in both art direction and long-term branding strategy.
BENJAMIN TARVER
Director of Operations
Ben has over 15 years of marketing experience, with a background that spans industries and leadership roles. He built marketing teams at COMPUtek Dental Systems and Patterson Dental, then expanded into event planning and marketing with Marriott Hotels, where he oversaw a budget of 100MM+. While completing his studies at MSU Denver, he launched and led the marketing and sales team for Met Media, the university’s student-run media company. Since then, Ben has advanced through senior roles at top digital agencies, including Senior Marketing Manager at TwelveThree Media, Director of Marketing Operations at Get Found Fast, and Senior Director of Marketing at NEWMEDIA, where he’s been recognized for his ability to grow brands and lead teams with vision.
Contact
The Firewater Firm only works with a select few distillers each year. Please contact us below if you are interested in taking your distillery to the next level.
